Becoming a Strategic Change Lead
Free webinar, choose a session:
30 Oct: 8:00am AWST/11:00am AEDT
6 Nov: 10:00am AWST/1:00pm AEDT
Are you a change manager who
feels like the strategic value they can add is overlooked?
gets frustrated when the suggestions they make to improve the way things work get overlooked?
has been working in change for some time and is ready for the next step in their career?
Feel more valued and sought after for your advice
I spent 10 years as a change manager, and for the last few years I became very frustrated. Not only did I often have to argue for change management resources to be included or considered in the transformation program, but leaders around me couldn’t see that I had any more value to offer. It felt like I was pigeonholed as a change manager and people couldn’t see any of the other value I could add to their organisation.
It can be easy as a Change Manager to feel like an optional inclusion, or someone that’s only called on when there’s a people problem. It’s a little bit like being a session musician that’s only called on to add input when there is a specific part they want you to play.
The good news is that I managed to find my way out, into a range of senior Program roles – Director of Transformation, Program Director of a large Merger, and Head of Transformation for a global financial services organisation.
Now I want to help you do the same – whether you want to be in a change lead role (or maybe have just started in one), a program role, or a business leadership role, I want to help you feel more valued, sought after for advice and help you change how you are perceived.
In this webinar you will:
Understand the common issues holding change managers back
Understand the potential career paths for a Change Manager
Understand what organisations are looking for from Strategic Change Leads
Leave with a free resource you can use straight away: a self-assessment of where you are on the change career ladder
What People Say
“Having spent a considerable time working in procurement related roles, I was looking make a change in a direction that would allow me to leverage my skill set and further my professional development. In discussing my workplace challenges, my strength areas and those I was looking to develop, Luella provided pragmatic and empathetic advice around potential next steps. Luella’s support and guidance meant I was comfortable making confident and informed steps forward to my new role.”
Outcome: Transitioned to a new career in Project Management“Luella is a wonderful coach / mentor and has supported me through my professional and personal growth and development over the years. She is the first person I think of when I’m in need of career advice and she has a strong ability to listen, assess the situation and help identify the way forward. She does this with understanding, honesty and humour.”
Outcome: Secured dream job“Luella has helped me navigate both specific situations and broader career direction challenges. She has coached me through difficult conversations and made me feel prepared for whichever direction the conversation may go. She has also helped me to explore other options that I haven’t considered. … she has been a great sounding board for me and celebrates my successes, listens to my concerns and challenges my thinking when I’ve needed it.”
Outcome: Achieved promotionJoin the Webinar
Friday 30 October and Friday 6 November 2026
30 Oct: 8:00am to 8:30am AWST (Perth)
6 Nov: 10:00am to 10:30am AWST (Perth)
30 Oct: 10:00am AEST (Brisbane), 10:30am ACDT (Adelaide), 11:00am AEDT (Sydney, Melbourne, Canberra, Hobart). 6 Nov: 12:00pm AEST, 12:30pm ACDT, 1:00pm AEDT. Each session is 30 minutes.
Live online on Teams. Your join link arrives in your confirmation email. Cost: Free.
Cannot make it live? Register anyway and I will send you the recording.
About Dr Luella Forbes
Luella has spent 25 years delivering and consulting on large transformations, mergers and restructures for global organisations including KPMG, Chevron, Prudential and Mercer. She was a Program Director for one of Australia’s largest super-fund mergers and led part of the COVID response for WA. She has spent her whole career helping organisations create the engagement and commitment needed to deliver significant change.
Luella helps senior leaders to lead complex change, bringing her experience as a leader, program director and organisational change expert to find the balance between delivery and culture that creates the best environment for change.
Luella has two doctorates in change, leadership and storytelling, from Durham University in the UK and emlyon Business School in France. Thesis: “Storytelling for Change: Telling Trusted Change Stories”.
Luella is also an experienced career coach, passionate about helping people perform at their best.
