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Luella Forbes Luella Forbes

Who do you really trust?

Trust isn't just about ability or good intentions. What the ABC of trust means, and why it's relative to what you need of someone.

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Luella Forbes Luella Forbes

The story your team need to understand

It's tempting to persuade your team a change isn't that bad. What “change valence” and “organisational justice” tell us we should focus on instead.

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Luella Forbes Luella Forbes

The story of Number 5

AI-written leadership messages feel lacking, even when nobody can say why. What that means for authenticity, connection, and using AI well.

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Luella Forbes Luella Forbes

The story that changed my career

A CEO's letter stayed with me for 20 years and shaped my career. What made it work, and what it means for how leaders write to their teams.

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Luella Forbes Luella Forbes

The 5 things I learned about change while writing my doctorate

After 25 years working in change, I thought I'd heard it all. But writing my doctorate forced a different kind of thinking — slower, deeper, more rigorous. And it surfaced some genuine lightbulb moments. Here are the 5 things that shifted my perspective, from the myth of the 70% failure rate, to why honesty with people — even when the news is bad — is always the right call.

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